# Agentmatica > Agentmatica is an AI website agent for businesses. It crawls your website, answers visitors from your own pages with a citation on every reply, captures leads, escalates to humans, and takes real actions through Shopify, WordPress, Slack, Telegram, and any MCP server. It installs with a single ~6 KB script tag and includes a dashboard with live chat takeover, analytics, and team workspaces. Key facts: - Answers are grounded in your indexed pages only — the agent says "I don't know" instead of inventing answers, and links each claim to its source passage. - Install: one script tag before , or a hosted chat page (no embed needed). - Free plan available; paid plans start at $29/month. Pricing: https://agentmatica.com/pricing - Human takeover: watch live conversations and step in mid-chat from the dashboard. ## Product - [How it works](https://agentmatica.com/how-it-works): Crawl, brand, embed, answer with citations, escalate. - [Integrations](https://agentmatica.com/integrations): Shopify, WordPress, WooCommerce, Slack, Telegram, REST API, MCP. - [Pricing](https://agentmatica.com/pricing): Plans, limits, and what's included. ## Use cases - [Increase sales](https://agentmatica.com/use-cases/increase-sales): Answer blocking questions, recommend from your catalog, capture leads. - [Automate support](https://agentmatica.com/use-cases/automate-support): Deflect repetitive questions with cited answers; escalate the rest. - [Customer insights](https://agentmatica.com/use-cases/customer-insights): Turn conversations into content gaps and product decisions. ## Comparisons - [Zipchat alternative](https://agentmatica.com/alternatives/zipchat) - [Crisp alternative](https://agentmatica.com/alternatives/crisp) - [Zendesk alternative](https://agentmatica.com/alternatives/zendesk) - [Gorgias alternative](https://agentmatica.com/alternatives/gorgias) - [Intercom alternative](https://agentmatica.com/alternatives/intercom) - [Tidio alternative](https://agentmatica.com/alternatives/tidio) - [Freshdesk alternative](https://agentmatica.com/alternatives/freshdesk) ## Docs - [Docs overview](https://agentmatica.com/docs): Full product documentation. - [Quickstart](https://agentmatica.com/docs/quickstart): From URL to live agent in five minutes. - [Install the widget](https://agentmatica.com/docs/install): Script tag, Shopify, WordPress, hosted chat page. - [Knowledge base](https://agentmatica.com/docs/knowledge-base): What the agent reads and how syncing works. - [Improve answers](https://agentmatica.com/docs/improve-answers): Tuning retrieval and content quality. - [Persona and tone](https://agentmatica.com/docs/persona-and-tone): Branding the agent's voice. - [Escalation and leads](https://agentmatica.com/docs/escalation-and-leads): Handoff rules and lead capture. - [Proactive triggers](https://agentmatica.com/docs/proactive-triggers): Nudges and follow-up suggestions. - [Shopify integration](https://agentmatica.com/docs/integrations/shopify): Orders, products, and actions. - [WordPress integration](https://agentmatica.com/docs/integrations/wordpress): Setup via plugin or script. - [Custom MCP servers](https://agentmatica.com/docs/integrations/custom-mcp): Connect any tool the agent can act with. - [Slack](https://agentmatica.com/docs/integrations/slack) and [Telegram](https://agentmatica.com/docs/integrations/telegram): Team notifications and handoff. - [API](https://agentmatica.com/docs/api): REST API reference. [API tokens](https://agentmatica.com/docs/api-tokens). - [Workspaces](https://agentmatica.com/docs/workspaces): Teams, roles, and invitations. - [Insights](https://agentmatica.com/docs/insights): Conversation analytics. - [Billing](https://agentmatica.com/docs/billing): Plans, usage, and surge protection. ## Blog - [Blog](https://agentmatica.com/blog): Field notes on AI agents, grounded answers, support deflection, and AI visibility. ## Legal - [Privacy policy](https://agentmatica.com/privacy) - [Terms of service](https://agentmatica.com/terms) - [Cookie policy](https://agentmatica.com/cookies) - [Data Processing Agreement](https://agentmatica.com/dpa) ## Contact - Email: hello@agentmatica.com - Sign up: https://agentmatica.com/signup