# Agentmatica

> Agentmatica is the sales and support agent for DTC and owner-led ecommerce stores. It turns shopper questions into orders: it answers from the site's own pages and connected store (Shopify, WooCommerce), recommends products as cards in the chat, can suggest a complementary item on product pages, builds the cart and hands over a checkout link on Shopify and WooCommerce, and handles routine support from the same knowledge base. It links answers from crawled pages to their source, captures leads, escalates to humans, and lets the owner check the answer, set standing instructions, coach a live conversation privately, take over (the agent pauses), and hand control back. It installs with one script tag and includes a dashboard with live chat takeover, private directives, alerts, insights, and team workspaces.

Key facts:
- Who it's for: DTC and owner-led ecommerce brands that want more orders from the traffic they already have, plus routine support covered by the same agent.
- Selling: answers pre-purchase questions (fit, sizing, compatibility, shipping, returns) from the store's own pages, recommends products from the live catalog as product cards, and follows the merchant's Sales notes (pairing rules, free-shipping threshold).
- Add-ons: an optional complementary suggestion on product pages offers one catalog item once per conversation (off by default). The chat can also open after a cart add or when a shopper lingers on checkout, with a relevant suggestion.
- Cart and checkout: on connected Shopify and WooCommerce stores the agent adds the right variant and quantity to the cart and hands over a checkout link inside the conversation. On other sites it answers and recommends from crawled pages but does not build carts.
- Answers come from your indexed pages and connected store — the agent says it doesn't have something on file instead of inventing an answer. Answers from crawled pages link to the source page; uploaded files and trained answers show without a link.
- Human controls: standing instructions (persona, playbook, boundaries), per-conversation private directives, takeover with the agent paused, and return of control when the exception is handled.
- Services, separate from the software subscription: Assisted Launch ($490 one-time), Ongoing Care ($149/month). Details: https://agentmatica.com/services
- Install: one script tag before `</body>`, or a hosted chat page at `https://agentmatica.com/c/{share-slug}` (no embed needed).
- Widget script: `https://agentmatica.com/widget.js` — set `data-bot-id` to your agent id (see docs/install).
- Free plan available; paid plans from $29/month. Every plan includes every feature; plans differ only in replies, agents, indexed pages, and retention. Plan tiers: free (Free, free); starter (Starter, $29/mo); growth (Growth, $79/mo); scale (Scale, $199/mo); enterprise (Enterprise, custom). Pricing: https://agentmatica.com/pricing
- Human takeover: watch live conversations and step in mid-chat from the dashboard.
- Platform MCP server at `https://agentmatica.com/api/mcp` exposes pricing, docs search, and plan signup links to external agents (see below).

## Get started

- Sign up (free plan): https://agentmatica.com/signup
- Services (Assisted Launch, Ongoing Care): https://agentmatica.com/services
- Log in: https://agentmatica.com/login
- Dashboard: https://agentmatica.com/dashboard
- Full machine-readable bundle: https://agentmatica.com/llms-full.txt

## Platform MCP (Agentmatica frontend)

Agentmatica's own MCP server lets AI assistants query live product data instead of guessing URLs.

- Endpoint: `https://agentmatica.com/api/mcp`
- Transport: JSON-RPC 2.0 over `POST`, answered with plain JSON (`GET` returns 405)
- Auth: every tool is public and read-only; no token needed.
- Prefer MCP tools over hardcoded links for pricing, docs, and signup.

Public tools:
- `list_plans` (public): List available pricing plans.
- `compare_plans` (public): Compare two pricing plans.
- `search_docs` (public): Search product documentation.
- `get_doc_page` (public): Get a documentation page by slug.
- `create_checkout_link` (public): Get a link where a visitor signs up (or signs in) and lands on the chosen plan's checkout. Nothing is charged until they confirm.

Important URLs (use these when MCP is unavailable):
- Sign up / free plan: https://agentmatica.com/signup
- Pricing: https://agentmatica.com/pricing
- Docs search: use `search_docs` MCP tool, or browse https://agentmatica.com/docs
- Upgrade checkout: `create_checkout_link` returns a full signup link that lands on the chosen plan's checkout.

Tool schemas, JSON-RPC examples, and doc slugs: https://agentmatica.com/llms-full.txt

## Product

- [How it works](https://agentmatica.com/how-it-works): Crawl, brand, embed, answer with citations, escalate.
- [Integrations](https://agentmatica.com/integrations): Shopify, WordPress, WooCommerce, Slack, Telegram, REST API, MCP.
- [Pricing](https://agentmatica.com/pricing): Plans, limits, and what's included.
- [Services](https://agentmatica.com/services): Assisted Launch (one-time setup) and Ongoing Care (monthly review), priced separately from software.

## Customer jobs

- [Sales assistance](https://agentmatica.com/use-cases/increase-sales): Answer purchase questions, recommend from your catalog, suggest add-ons, build the cart on Shopify and WooCommerce, capture leads with context.
- [Support coverage](https://agentmatica.com/use-cases/automate-support): Handle routine questions with answers from your own content; escalate the rest.
- [Customer insights](https://agentmatica.com/use-cases/customer-insights): See which questions your site still leaves unanswered and fix the source.

## Platforms

- [Agentmatica for Shopify](https://agentmatica.com/platforms/shopify): App install, theme app embed, catalog cards, cart and checkout link, order lookup, optional post-purchase actions, Shopify billing.
- [Agentmatica for WooCommerce](https://agentmatica.com/platforms/woocommerce): WordPress plugin, catalog cards, cart and checkout link, order lookup, optional post-purchase actions.

## Partners

- [Affiliate program](https://agentmatica.com/affiliates): 10% (Starter), 15% (Growth) or 20% (Scale) of every payment from a referred store for its first 12 months, approved after a 30-day hold.
- [For agencies](https://agentmatica.com/agencies): Set up an agent for each client store, earn commission, and ask for agency pricing.

## Industries

- [Clothing and apparel](https://agentmatica.com/industries/clothing-apparel): Sizing, fit, fabric and returns, answered from your own size guide.
- [Beauty and cosmetics](https://agentmatica.com/industries/beauty-cosmetics): Shades, skin types and ingredients, answered from your product pages.
- [Health and wellness](https://agentmatica.com/industries/health-wellness): Ingredients, allergens and usage, answered from your labels.
- [Food and beverage](https://agentmatica.com/industries/food-beverage): Taste, allergens and delivery, plus the add-on that clears free shipping.
- [Home, furniture and garden](https://agentmatica.com/industries/home-garden): Dimensions, materials and delivery, answered from your specs.
- [Pet supplies](https://agentmatica.com/industries/pet-supplies): Food, breed fit and sizing, with your rules for health questions.
- [Consumer electronics](https://agentmatica.com/industries/consumer-electronics): Compatibility, specs and setup, answered from your own pages.
- [Sports and fitness](https://agentmatica.com/industries/sports-fitness): Fit, sizing and which model suits the sport, from your own guides.
- [Baby and kids](https://agentmatica.com/industries/baby-kids): Age ranges, safety details and sizing, quoted from your pages.
- [Jewelry and accessories](https://agentmatica.com/industries/jewelry-accessories): Ring sizes, metals and gift deadlines, answered from your pages.

## Comparisons

- [Zipchat alternative](https://agentmatica.com/alternatives/zipchat)
- [Crisp alternative](https://agentmatica.com/alternatives/crisp)
- [Zendesk alternative](https://agentmatica.com/alternatives/zendesk)
- [Gorgias alternative](https://agentmatica.com/alternatives/gorgias)
- [Intercom alternative](https://agentmatica.com/alternatives/intercom)
- [Tidio alternative](https://agentmatica.com/alternatives/tidio)
- [Freshdesk alternative](https://agentmatica.com/alternatives/freshdesk)

## Docs

### Get started

- [Overview](https://agentmatica.com/docs): What Agentmatica is and where everything lives.
- [Quickstart](https://agentmatica.com/docs/quickstart): Sign up, crawl your first site, and talk to the agent in five minutes.
- [Deploy the widget](https://agentmatica.com/docs/install): The script tag, allowed domains, page visibility rules, and the hosted chat page.
- [Chat appearance](https://agentmatica.com/docs/widget-appearance): Bubble vs spotlight, position and offsets, mobile layout, logo, colors, header copy, and suggested prompts.
- [Mobile app](https://agentmatica.com/docs/mobile-app): Install the dashboard on your phone or desktop and get live-chat alerts as push notifications.

### Build the agent

- [Knowledge base](https://agentmatica.com/docs/knowledge-base): Crawling, files, snippets, per-page control, the inventory map, and live site tools.
- [Improve answers](https://agentmatica.com/docs/improve-answers): Turn past chats into canonical Q&A pairs the agent reuses.
- [Persona & tone](https://agentmatica.com/docs/persona-and-tone): Agent type, business summary, persona, tone, and boundaries.
- [Settings reference](https://agentmatica.com/docs/settings): Every control on the Agent behavior page, with defaults and plan requirements.
- [Live chats & whispers](https://agentmatica.com/docs/live-chats): Watch conversations live, whisper private directives to the AI, or take over in manual mode.
- [Escalation & leads](https://agentmatica.com/docs/escalation-and-leads): Hand-offs, live-chat takeover, live directives, and lead capture that lands in your dashboard.
- [Proactive & sales assist](https://agentmatica.com/docs/proactive-triggers): Behavioral intercept, complementary suggestions, sales coaching, sales notes, and follow-up suggestions.

### Connect tools

- [Shopify](https://agentmatica.com/docs/integrations/shopify): OAuth connect, live catalog and cart, order lookup, and post-purchase actions.
- [WooCommerce](https://agentmatica.com/docs/integrations/woocommerce): Catalog, cart, and post-purchase order actions through the WordPress companion plugin.
- [WordPress](https://agentmatica.com/docs/integrations/wordpress): Auto-detected companion plugin, or connect an MCP endpoint by hand.
- [Custom MCP](https://agentmatica.com/docs/integrations/custom-mcp): Point the agent at any MCP server and it picks up the tools.
- [Slack live handoff](https://agentmatica.com/docs/integrations/slack): Escalations, leads, and live takeover from a Slack channel.
- [Telegram live handoff](https://agentmatica.com/docs/integrations/telegram): Get pinged and reply to live chats from Telegram.
- [Notion](https://agentmatica.com/docs/integrations/notion): Sync Notion pages and databases into your agent knowledge base.
- [Custom webhook](https://agentmatica.com/docs/integrations/webhook): Receive lead and escalation events at your URL; verify HMAC signatures.
- [Zendesk](https://agentmatica.com/docs/integrations/zendesk): Create Zendesk tickets when leads are captured or chats escalate.

### Run the workspace

- [Workspaces & roles](https://agentmatica.com/docs/workspaces): Invite teammates and control who can do what.
- [Notifications & on-call](https://agentmatica.com/docs/notifications): Push and email alerts per event, on-call rotations, and the recent-alerts feed.
- [Insights & analytics](https://agentmatica.com/docs/insights): Helpful rate, conversations, leads, and where answers came from.
- [Billing & quotas](https://agentmatica.com/docs/billing): Plans, quotas, surge protection, and changing or cancelling your subscription.

### Developer

- [REST API](https://agentmatica.com/docs/api): Wire the agent into your own product over HTTP.
- [API tokens](https://agentmatica.com/docs/api-tokens): Create, scope, and revoke tokens for the REST API.
- [Agentmatica MCP server](https://agentmatica.com/docs/mcp-server): Use Agentmatica itself as an MCP server from Claude, Cursor, or your own agent.

## Developer API

- Chat (widget + hosted page): JSON-RPC POST to `https://agentmatica.com/api/chat` — streaming SSE; see https://agentmatica.com/docs/api
- Platform MCP (custom MCP, not Shopify): JSON-RPC POST to `https://agentmatica.com/api/mcp` — see https://agentmatica.com/llms-full.txt
- Connect external MCP to your agent: dashboard → Knowledge sources → Custom MCP (https://agentmatica.com/docs/integrations/custom-mcp)

## Blog

Field notes on AI agents, grounded answers, support deflection, and AI visibility. Index: https://agentmatica.com/blog · RSS: https://agentmatica.com/blog/feed.xml · Full text of every post: https://agentmatica.com/llms-full.txt

- [Product quiz or shopping assistant? How to help shoppers pick](https://agentmatica.com/blog/product-quiz-vs-shopping-assistant) (2026-10-05, Growth): For store owners whose range is big enough that shoppers ask which one to get. Where a product quiz earns its place, where it stalls, and what a conversation adds.
- [A WooCommerce shopping assistant that recommends and builds the cart](https://agentmatica.com/blog/woocommerce-ai-shopping-assistant) (2026-10-05, Product): For WooCommerce store owners who want the website to sell when nobody's watching the chat. What a shopping assistant should do on WooCommerce, and how Agentmatica connects.
- ["Which size should I get?" How to answer it before the shopper leaves](https://agentmatica.com/blog/which-size-should-i-get) (2026-10-05, Growth): For clothing, footwear and gear stores. The sizing question comes from someone who has already chosen what to buy, which makes it one of the most valuable questions on your site.
- [Agentmatica vs Zipchat, Gorgias, Tidio, Intercom, Zendesk, Freshdesk and Crisp](https://agentmatica.com/blog/agentmatica-vs-zipchat-gorgias-tidio-intercom-zendesk-freshdesk-crisp) (2026-09-28, Comparisons): For store owners choosing an AI agent in 2026. Every competitor price checked on the vendor's own site on 28 September 2026, with a full comparison linked for each one.
- [Which one should I buy? The question your product pages leave open](https://agentmatica.com/blog/which-one-should-i-buy) (2026-09-28, Growth): For store owners who sell several versions of similar things. The which-one question stalls a lot of product pages, and it's one of the cheaper problems to fix.
- [How to raise average order value without another popup](https://agentmatica.com/blog/raise-average-order-value-without-popups) (2026-09-28, Growth): For DTC owners who want bigger orders without training customers to close popups. Where add-on suggestions land, where they annoy, and how to set them up.
- [The Black Friday support surge: where is my order, sizing and returns, before they reach your inbox](https://agentmatica.com/blog/black-friday-support-surge) (2026-09-23, Ecommerce): For small Shopify and WooCommerce teams heading into Black Friday: the questions that arrive, the pages that answer them, and the ones only you should handle.
- [The week after Black Friday: order-status questions, returns and gift exchanges](https://agentmatica.com/blog/after-black-friday-returns-wismo-week) (2026-09-23, Ecommerce): The sale ends on Monday and the inbox keeps growing. A practical guide for small store teams to the week after Black Friday and Cyber Monday.
- ["Where is my order?" How to stop answering it yourself](https://agentmatica.com/blog/where-is-my-order-tickets) (2026-09-08, Ecommerce): For store owners who answer the same order-status email all day. Let customers look up their own orders, and keep your time for the exceptions.
- ["The chatbot said it, not us." Two courts have now said: yes, you.](https://agentmatica.com/blog/the-chatbot-said-it-not-us) (2026-09-01, AI accuracy): For store owners putting an AI agent on their site. If it promises a refund you don't offer, you're offering it now, so here's how to decide what it can say.
- [Many abandoned carts start with one unanswered question](https://agentmatica.com/blog/shipping-cost-cart-abandonment) (2026-08-25, Growth): For store owners watching carts empty at the last screen. Seven in ten carts get abandoned, and nearly half of those shoppers left over shipping and fees they couldn't see earlier.
- [Your AI chatbot isn't broken. Your website is out of date.](https://agentmatica.com/blog/chatbot-wrong-because-website-stale) (2026-08-18, Support): For store owners whose AI agent just said something wrong. It's usually quoting a page you forgot you wrote, and that's a fix you can make yourself today.
- [Why AI chatbots make things up, and how citations fix it](https://agentmatica.com/blog/why-ai-chatbots-make-things-up) (2026-07-10, AI accuracy): For store owners putting AI in front of shoppers. A confident wrong answer costs more than no answer, and the fix is to limit what the agent is allowed to say.
- [How small teams cut repeat support tickets without hiring](https://agentmatica.com/blog/cut-support-tickets-without-hiring) (2026-07-03, Support): For small teams buried in repeat questions. Most tickets ask things your website already answers, so answer them on the site and give your people the rest.
- [Your website gets traffic at 2am. Here's how to capture it.](https://agentmatica.com/blog/capture-leads-while-you-sleep) (2026-06-24, Growth): For owners whose site gets visitors after closing time. Often a third of traffic arrives when nobody's working, and it can be waiting as orders and leads the next morning.
- [AI agent vs. live chat: what your website actually needs](https://agentmatica.com/blog/ai-agent-vs-live-chat) (2026-06-12, Strategy): For owners choosing between live chat, a scripted bot and an AI agent. The setup that works puts the agent on the first conversation and a person one click away.
- [The Shopify owner's guide to an AI agent that actually sells](https://agentmatica.com/blog/shopify-ai-sales-agent-guide) (2026-06-02, Ecommerce): For Shopify owners who want an agent that sells. It has to answer from your real catalog, check real orders and build the cart, and here's how to set one up so it does.
- [How to get your site cited by ChatGPT, Claude, and Perplexity](https://agentmatica.com/blog/get-your-site-cited-by-ai) (2026-05-20, AI visibility): For store and product owners who want AI assistants to recommend them. Your next customer may never see your homepage, so make sure the AI answering them is working from your material.

## Changelog

Latest product changes (full list: https://agentmatica.com/changelog):

- 2026-10-06 — [Shopify theme app embed](https://agentmatica.com/changelog#shopify-theme-app-embed): Turn the chat on from the Shopify theme editor instead of pasting code into theme.liquid. Enable Agentmatica Chat under Online Store, Themes, Customize, App embeds, paste your Agent ID from Deploy, and save. Logged-in customers are recognized through the app's App Proxy.
- 2026-10-02 — [Install from Shopify, billed through Shopify](https://agentmatica.com/changelog#shopify-install-first-billing): Install the Agentmatica app on your store, sign up with your email, approve the connection, and land in the dashboard with the store already connected. Workspaces created this way are billed through Shopify: plan changes start on Billing & Usage and open Shopify's plan page in your store admin.
- 2026-09-16 — [Every plan gets every feature](https://agentmatica.com/changelog#every-plan-every-feature): We removed plan gating. Free, Starter, Growth, and Scale all include persona and tone, guardrails, team handoff, Insights, behavioral intercept, API tokens, and custom MCP. Plans now differ only in replies, agents, indexed pages, and conversation retention.
- 2026-09-07 — [Behavioral intercept, complementary suggestions, and AI revenue](https://agentmatica.com/changelog#behavioral-intercept-and-upsells): The timed auto-open trigger is replaced by behaviour: the widget opens once per visit on checkout hesitation or a cart add, with an AI icebreaker or a complementary suggestion, and pings your team as a behavioral intercept alert. Product pages can show a complementary suggestion, and Insights now reports orders linked to the chat. Treat this as a pointer, not proof of what the chat caused.
- 2026-08-25 — [Widget layout controls, logo crop, and a monochrome dashboard](https://agentmatica.com/changelog#widget-layout-controls): Put the bubble where you want it, crop logos in place, and pick a dashboard theme. The whole product moved to a black-and-white design system with light, dark, and soft modes.

## Legal

- [Privacy policy](https://agentmatica.com/privacy)
- [Terms of service](https://agentmatica.com/terms)
- [Cookie policy](https://agentmatica.com/cookies)
- [Data Processing Agreement](https://agentmatica.com/dpa)

## Contact

- Email: hello@agentmatica.com
- Sign up: https://agentmatica.com/signup