field notes
Field notes on agents that answer, cite, and act.
Why AI chatbots make things up — and how citations fix it
A confident wrong answer costs more than no answer. The fix isn't a smarter model — it's changing what the model is allowed to say.
How small teams cut support tickets in half without hiring
Most tickets are questions your website already answers. The playbook: measure the repeats, answer at the source, escalate the rest.
Your website gets traffic at 2am. Here's how to capture it.
A third of your traffic arrives when nobody's working. Conversational lead capture turns those visits into next-morning pipeline.
AI agent vs. live chat: what your website actually needs
It's not humans versus AI. It's deciding who takes the first shift — and making the handoff seamless.
The Shopify owner's guide to an AI agent that actually sells
The bar for store chat isn't 'talks about products.' It's 'answers from your real catalog, checks real orders, and never invents a discount.'
How to get your site cited by ChatGPT, Claude, and Perplexity
Your next customer may never see your homepage — they'll see what an AI says about you. Make sure it's working from your material.