Pricing

Start free. Upgrade when you need more.

Every plan includes the full product: insights, integrations, API tokens, proactive sales, and more. Plans differ only in reply volume, agents, indexed pages, and conversation retention. If you’d like help with the setup, that is a separate, optional service, priced below.

§01Pricing · start free

Free

$0free*

One agent for one store, with no time limit.

Get started
Replies / mo100
Agents1
Pages100
If you run outUpgradevisitors see a contact form
✓1 agent
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓72-hour conversation retention

Starter

$29/mo

For a store putting its first agent live.

Upgrade
Replies / mo1,000
Agents3
Pages5,000
If you run out+$5 per 100 moreonly if you switch it on · max +$29
✓3 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓30-day conversation retention

Growth

Popular
$79/mo

For stores with more traffic, a bigger catalog, or more than one site.

Upgrade
Replies / mo3,000
Agents10
Pages25,000
If you run out+$5 per 100 moreonly if you switch it on · max +$79
✓10 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓60-day hot transcripts + 1-year archived history

Scale

$199/mo

For high-traffic stores and brands running several storefronts.

Upgrade
Replies / mo10,000
AgentsUnlim.
Pages100,000
If you run out+$5 per 100 moreonly if you switch it on · max +$199
✓Unlimited agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓90-day hot transcripts + 2-year archived history

* Free includes the full product today. We may later move some features or limits to paid plans. If we do, we’ll describe the terms and pricing clearly before you’re charged anything.

Had a busy month? See what it would cost.

Every plan includes a set number of replies a month. If you use them all, the agent stops and shows visitors a contact form instead. Surge is an optional switch in your billing settings: turn it on and the agent keeps answering, and you pay $5 for every 100 extra replies. It is off unless you turn it on, and it can never add more than your plan fee again in one month.

Your bill this month, with Surge on
Starter plan
$29
300 extra replies
+$15
Total
$44

With Surge off, the agent would have stopped at 1,000 and the last 300 visitors would have seen a contact form. Your plan fee would stay $29.

§02Optional services · only if you want help
Assisted launch

Get the first workflow working without figuring everything out yourself.

A shorter path from software purchase to a working customer workflow.

$490 one-time
Works with any plan, including Free. The software is billed separately.
Get your setup plan →
Ongoing care

Keep it useful as your business changes.

Less operational responsibility for keeping the customer conversation system useful.

$149/month
Works with any plan, including Free. The software is billed separately. Cancel any month.
Discuss ongoing care →
§03FAQ · your questions

Each assistant message counts as one reply. Tool calls, retrievals, and intermediate reasoning don't — only the final answer the visitor sees.

Start free

Turn the questions shoppers
ask into orders.

Add your store, ask it what your shoppers ask, and watch it answer from your pages, show the right products and build the cart. Put it on your site when you’re ready. Nothing goes live until then.

Start free · Try it before it goes live · No credit card