The Chatwoot alternative for stores that want the chat to sell.
Chatwoot is an open-source support desk: one inbox for web chat, email, WhatsApp, Instagram and more, with an AI agent called Captain on paid plans, priced per agent. Agentmatica is the sales and support agent for your website. It answers shoppers from your pages and catalog, shows products as cards, and on Shopify and WooCommerce adds them to the cart. You can coach it or take over any chat. Free to start, $29 a month after that, with no per-seat pricing.
Pick Agentmatica if…
Shopify, WooCommerce and other online stores that want the chat on their website to recommend products, build the cart and answer support questions with sources, without per-agent pricing.
Common reasons people switch: you want the chat to sell: recommend products from your catalog and add them to the cart; you'd rather not pay per agent as more people help out with chats; you need Shopify or WooCommerce order lookup today, which Chatwoot lists as coming in Q4 2026; you don't want to run servers, PostgreSQL and Redis to self-host the free edition; you want shoppers to see the page each answer came from.
Pick Chatwoot if…
Support teams that answer customers across email, WhatsApp, social, SMS and voice from one inbox, and teams that want open-source software they can host themselves.
Where Chatwoot shines: Open source, with a free Community Edition you can host on your own servers; One inbox for web chat, email, WhatsApp, Messenger, Instagram, TikTok, Telegram, LINE, SMS and voice; A help center with its own domain, multilingual articles and AI search; Team features such as automation rules, macros, SLAs, CSAT reports and auto-translation of conversations; Captain can turn unanswered questions into draft FAQs for the team to approve.
Choose Agentmatica if you run a store and want the chat on your site to recommend products, build the cart, look up orders and answer support questions with the source page shown, without paying per agent. Chatwoot is the better fit if a support team handles conversations across email, WhatsApp, Instagram, SMS and voice, or if you want an open-source tool you can host yourself. Chatwoot lists its Shopify and WooCommerce integrations as coming in Q4 2026, so today it has no native order lookup or cart on either.
Agentmatica vs. Chatwoot, side by side
| Agentmatica | Chatwoot | |
|---|---|---|
| Cited answers | Answers from your crawled pages link to the page they came from | Captain learns from your help center, PDFs and website. Its help center search shows source articles; we couldn't find source links on Captain's chat replies at time of writing |
| Getting started | Paste your URL, try it in your dashboard, add one snippet when you're ready; or set it up and write its training rules by chatting in Claude or ChatGPT | 15-day cloud trial, no card; or self-host the free Community Edition (Linux, PostgreSQL, Redis, 4 GB RAM) |
| When the answer isn't there | Says so and offers a person instead of guessing | Hands the conversation to a human agent |
| Human takeover | Coach it privately per conversation, take over mid-chat, hand back when done | Shared inbox built for teams, with assignment, private notes, teams and automation rules |
| Actions | Shopify and WooCommerce: product cards, add to cart, checkout link, order lookup, and (off by default) order cancellations with refunds, shipping address changes and returns for signed-in customers who confirm; chat opens on checkout hesitation, cart adds and time on page; handoff to Slack, Telegram, email or Zendesk | Order data via custom attributes, the API or a dashboard app; native Shopify and WooCommerce integrations listed as coming Q4 2026 |
| Entry price | Free plan; paid from $29/mo, no per-seat pricing | Hacker free for 2 agents and 500 conversations a month with no Captain; Startups $19 per agent a month |
| Selling | Product cards from your catalog, an optional add-on suggestion on product pages, add to cart and a checkout link on Shopify and WooCommerce, and your own pairing rules in Sales notes | We couldn't find product recommendations, product cards or add to cart at time of writing |
| Channels | The chat on your website, with handoff alerts in Slack, Telegram, email, Zendesk and the mobile app | Web chat, email, WhatsApp, Messenger, Instagram, TikTok, Telegram, LINE, SMS and voice in one inbox |
| Hosting | Hosted for you | Cloud, or self-hosted from the open-source code |
Competitor details reflect public information at time of writing — verify current plans on their site.
Agentmatica vs. Chatwoot pricing, plan by plan
| Agentmatica | Chatwoot | |
|---|---|---|
| Free tier | Free plan, no card, no time limit: 100 replies a month and up to 100 indexed pages | Hacker $0: up to 2 agents, 500 conversations a month, live chat only, no Captain. Self-hosted Community Edition free, no Captain |
| Entry plan | Starter $29/mo: 1,000 replies, 5,000 indexed pages, 30-day retention | Startups $19 per agent a month: all channels, help center, 300 Captain credits a month |
| Mid plan | Growth $79/mo: 3,000 replies, 25,000 indexed pages, 60-day retention | Business $39 per agent a month: adds voice, teams and automation rules, 500 Captain credits a month |
| Upper plan | Scale $199/mo: 10,000 replies, 100,000 indexed pages, 90-day retention | Enterprise $99 per agent a month: adds SSO and audit logs, 800 Captain credits a month |
| Extra AI usage | $5 per 100 extra replies ($0.05 each), capped at your plan price | $20 per 1,000 extra Captain credits. Credits also cover reply suggestions, summaries and translation |
| Seats | No per-seat pricing on any plan | Paid plans are priced per agent |
Chatwoot prices as published on their pricing page on 2026-11-10. Agentmatica prices are monthly; yearly billing is 20% less. See full pricing.
One chat, start to finish
What the shopper sees and what you see in the dashboard, side by side: the answer with its source, a private directive, a takeover and the hand back.
Stillhouse Roasters
A visitor asks something your site already answers.
Customer is thinking: “Can someone just tell me what I need to know?”
Selling from your catalog
Agentmatica shows products from your live catalog as cards, suggests what goes with them from your Sales notes, and on Shopify and WooCommerce adds the right variant to the cart and hands over a checkout link. It also looks up orders for guests and signed-in customers.
Chatwoot's ecommerce page covers order questions, returns and pre-purchase help through quick replies and your own API. It lists native Shopify and WooCommerce integrations as coming in Q4 2026. We couldn't find product recommendations or an in-chat cart.
A team inbox or an agent on your site
Agentmatica lives on your website and answers first. When a chat needs you, it alerts you and you take over with the agent paused, then hand it back. It doesn't do email, WhatsApp, Instagram, SMS or voice as channels.
Chatwoot is built for a support team: agents, teams, assignment, SLAs and channels from email to voice. Captain answers first and hands off to your agents.
Per agent or per reply
Agentmatica plans are priced by replies, from 100 a month free to 10,000 on Scale, with no per-seat pricing. Extra replies are $5 per 100 and capped at your plan price.
Chatwoot's paid cloud plans cost $19 to $99 per agent a month, so the bill grows with your team. Captain credits are included per plan and extra credits are $20 per 1,000.
Self-hosting
Agentmatica is hosted only. There's nothing to install on a server: paste your URL, test it in your dashboard, then add the snippet, Shopify app or WordPress plugin.
Chatwoot's code is open source and the Community Edition is free to host on your own servers, if you run Linux, PostgreSQL, Redis and S3-compatible storage. Captain isn't part of the free edition.
How to move from Chatwoot to Agentmatica
Set Agentmatica up and test it in your dashboard first, then swap the chat on your site, so you're never without one.
- 01
Before you cancel Chatwoot
- Copy the canned responses you rely on. Good ones make useful trained answers.
- Pull the contacts and conversations you want to keep. Chatwoot points to its API for data export.
- Copy any Captain scenarios or FAQ text you wrote, so you can add them as text snippets or Sales notes.
- 02
Bring your knowledge across
Paste your store URL and we crawl your pages. If you run a Chatwoot help center, its articles are public pages, so you can add them by URL. Add your most-used help articles with Add Page URL, upload PDF, DOCX, TXT or Markdown files, and paste the answers you copied as text snippets. After launch, Improve answer on any reply saves the exact wording you want.
- 03
Swap the chat on your site
Remove Chatwoot's chat first. On Shopify, turn off its app embed under Online Store → Themes → Customize → App embeds, then uninstall the app. On WordPress, deactivate its plugin. Anywhere else, delete its script tag. Then add Agentmatica with the Shopify theme block, the WordPress plugin or one snippet.
- 04
Keep your helpdesk for tickets
Keep Chatwoot for email, WhatsApp and social if your team works there. Send website handoffs to it with the custom webhook, for example through Zapier or Make.
Rather not do it yourself? Assisted Launch ($490 one-time) sets the agent up around the job that matters most to you and goes through the answers with you before it goes live. The full checklist is in Move from another chat tool.
Where these facts come from
We checked Chatwoot's own pages on 2026-11-10. Where we couldn't find something, the page says so instead of guessing.
Common questions
How much does Chatwoot cost compared with Agentmatica?
Chatwoot Cloud has a free Hacker plan for 2 agents and 500 conversations a month without Captain, then Startups at $19, Business at $39 and Enterprise at $99, each per agent per month. Extra Captain credits are $20 per 1,000. Agentmatica is free for 100 replies a month, then $29 (1,000 replies), $79 (3,000) and $199 (10,000), with no per-seat pricing. Prices checked 10 November 2026; confirm on each site.
Does Chatwoot work with Shopify?
Chatwoot's integrations page lists Shopify and WooCommerce as coming in Q4 2026. Until then, its ecommerce page suggests bringing order data in through custom attributes, the API or a dashboard app. Agentmatica's Shopify app and WooCommerce plugin already handle product cards, the cart, checkout links and order lookup.
Is Chatwoot free?
The open-source Community Edition is free to self-host, without Captain. Chatwoot Cloud's Hacker plan is free for up to 2 agents and 500 conversations a month, with live chat only and no Captain.
Can Agentmatica replace Chatwoot for email and WhatsApp?
No. Agentmatica works in the chat on your website and hands off to you in Slack, Telegram, email, Zendesk or its dashboard. If your team answers email, WhatsApp or social messages, Chatwoot covers those channels and Agentmatica doesn't.
Can I use Chatwoot and Agentmatica together?
Yes. Agentmatica can run the chat on your website and do the selling, while Chatwoot keeps your email and social inbox. Run one chat widget on the storefront so shoppers aren't offered two.
See it answer on your site — free
Add your site, try the answers in your dashboard, embed one script tag when you’re happy. No card required.
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