tawk.to vs Agentmatica: free live chat or an agent that sells

Choose Agentmatica if you want the chat on your store to answer shoppers and sell for you: it recommends from your catalog, builds the cart on Shopify and WooCommerce, and hands over a checkout link. Choose tawk.to if you have people to answer chats and want a free inbox with no limit on agents.

They're different kinds of product, so the choice depends on who answers your chat today. Everything below about tawk.to comes from its own site and help center, checked on 5 November 2026.

What tawk.to gives you for free

tawk.to's core product is free, and its WordPress listing says there are no limits on agents, chat volume or the sites you add it to. You also get ticketing, a knowledge base, a CRM and mobile apps, with live chat, email, WhatsApp, Messenger and other channels in one inbox. The WordPress plugin has more than 100,000 active installs.

If you have a team and want one place to answer people, that's a generous deal. The company makes its money from add-ons: removing its branding is $29 a month billed annually, or $39 monthly, and it sells hired chat agents at $1 an hour.

What tawk.to's AI costs

AI Assist is priced by message credits, and a reply can use more than one. The default Auto model costs 3 credits a reply, and the cheaper models, including Claude Haiku 4.5, cost 1. The free Hobby plan has 100 credits a month, which is about 33 replies on Auto. Growth is $29 a month for 1,000 credits, Business is $99 for 5,000 and Enterprise is $399 for 20,000. Extra credits are $30 per 1,000 on paid plans.

Agentmatica counts replies. The Free plan has 100 replies a month with no card, Starter is $29 for 1,000, Growth is $79 for 3,000 and Scale is $199 for 10,000. So at $29 you get 1,000 replies from us, and on tawk.to about 333 on its default model or 1,000 on a 1-credit model. Neither of us charges per seat.

Where the difference shows: selling

A shopper asks which harness suits a large dog that pulls. Agentmatica searches your live catalog, shows the two that fit as cards, adds the right size to the cart and hands over a checkout link. You can add your own selling rules in plain sentences, such as which product to suggest with which.

tawk.to's Shopify integration for AI Assist lists two operations: product search by name or SKU, and order search once the visitor has verified. It needs a paid AI plan, and so does WooCommerce. We couldn't find product cards, add to cart or a checkout link on its Shopify or WooCommerce help pages at time of writing. Its help center also says the team member who adds the widget on Shopify can't buy add-ons, so check how you'd pay for AI there before you plan around it.

Support questions and handoff

Both tools can pass a chat to a person and help with order questions on Shopify and WooCommerce, though on tawk.to the AI's store connection needs a paid plan. Agentmatica looks up orders for guests who give their order number and email, and answers from your crawled pages show the shopper the source. You can coach the agent privately during a live chat, take over, and hand it back.

tawk.to's handoff works through a Shortcut with a Transfer Chat action, and it's on the free AI plan. Your team gets the inbox, tickets and mobile apps in the same place, which helps if people pick up those chats all day.

Which one to pick

If you're the one running the store, and shoppers ask what to buy while you're busy, start with Agentmatica. It's built to take that conversation through to the cart.

Agentmatica isn't the right fit if you have a team answering chats all day across email, WhatsApp and social and you want a shared inbox with ticketing. tawk.to does that for free.

Questions store owners ask