The sales and support agent for DTC stores

Turn the questions shoppers ask into orders.

Free to start · No credit card · Try it before it goes on your site

stillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Yes, we ship to Ireland. Orders are roasted to order and dispatched within 2 working days, then delivery takes 3–5 working days. Shipping is €6.50, or free on orders over €45. See Shipping & delivery.
Ask anything…↑
Sound familiar?

The shopper had one question.
Nobody was there to answer it.

A shopper is on your product page late at night, choosing between two sizes.

They have one question. Which one runs small? Will it arrive by Friday? What do people usually get with it?

Nobody is there to ask, so they guess, open another tab, or leave.

The ones who email you get an answer tomorrow, when some of them have already bought elsewhere.

And the questions that do reach you land in your inbox, so you stop your own work to answer them again.

You need someone on the shop floor who knows the catalog, answers the question, and suggests what goes with it.

And you need to stay in charge of what it says.

What it does for your store

One agent helps shoppers buy, answers routine questions, and shows you what they ask.

Connect your site and store once. Which of the three matters most to you right now?

Sales Assistance

You need shoppers with a question to leave with an order.

Most product questions come from someone deciding whether to buy. You want them answered while the shopper is still on the page, with the right product and whatever goes with it.

“Help shoppers pick the right thing, and add what goes with it, without me sitting in every conversation.”
Start by checking
On the Test your chat page, ask the pre-purchase question you hear most, then ask what goes with it. Check that the reply names real products from your catalog and offers to add them.
Success signal
Shoppers who chat reach the cart, and you aren't the one doing the selling.
Support Coverage

You need fewer routine questions reaching your team.

You want customers to get help with products, shipping, returns, policies, and common questions without waiting for you to become available.

“Help my customers get routine answers without making me personally answer every question.”
Start by checking
On the Test your chat page, ask the question your team answers most often and check the reply against the page it links to.
Success signal
Your total handling time falls.
Customer Insights

You need to understand what customers keep getting stuck on.

You want to know which questions keep appearing, which answers aren't helping, which information is missing, and what you should fix first.

“Show me where customers are getting stuck so I can fix the problem instead of guessing.”
Start by checking
After a week of real conversations, open Insights (or the transcripts on Free), find the question that keeps coming back, and fix the page behind it.
Success signal
The same confusion appears less often.

You don’t switch these on one at a time. Connect your site once and the same agent does all three. Watch sales first if you want more from the traffic you already have.

A real conversation

Watch one conversation go from a question to a problem to an order.

A routine question is easy. What matters is what happens when the answer isn’t available, the situation falls outside your policy, or you decide a person should step in, and whether the agent can still close the sale afterwards. Watch the full path.

What the customer seesstillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Ask anything…↑
What you seeagentmatica.com/dashboard
Live monitor · Stillhouse RoastersAgent answering

A visitor asks something your site already answers.

§Source:/pages/shipping
Customer is thinking: “Can someone just tell me what I need to know?”

This is a scripted illustration, not a recording. Stillhouse Roasters is a made-up store, and the widget and dashboard here are simplified. What it shows is real: answers from your pages link to the page they came from, the agent says so when your site doesn’t cover something, you can coach it privately, take over a chat, hand it back, and let it suggest an add-on from your own rules. Add your own site to see it on your content.

Three jobs, one conversation system

Same setup.
Three jobs it does for you.

Connect your site once and the agent does all three.

Control

The agent takes routine chats.
You step in when it matters.

You’re still responsible for the experience customers have with your business. These are the ways you stay involved without personally writing every reply.

01

Check the answer

Answers drawn from your crawled pages link to the page they came from. Open any transcript and see what the agent used.

Knowledge base
Yes — we ship to Ireland. Delivery takes 3–5 working days.
§Source:/pages/shipping
02

Set expectations

Give the agent standing instructions for how your business handles common situations: tone, policies, what it must not discuss, when to hand off.

Persona & tone
Playbook · boundaries
Returns within 30 days, unopened. Never promise a refund — hand refund requests to the team. Don’t discuss wholesale pricing.
03

Guide the conversation

Add a private directive when the agent needs help with a particular situation. The visitor keeps talking to the agent and never sees the coaching.

Live chats & whispers
Directive · privateActive
Approve a free replacement for #4821, no return needed.
Visitor never sees the coaching
04

Take over

When a person is the right answer, step into the conversation yourself. The agent pauses while you type.

Live chats & whispers
Live · agent paused
Visitor: “Can I talk to a person?”
You are typing…
05

Return control

When the exception is handled, hand the routine work back. The agent resumes with the full conversation in front of it.

Escalation & leads
HandoffAgent resumed
It is — the decaf is roasted for both espresso and filter.
Routine work back on autopilot
Connected workflows

Sometimes the next step is a product, an order status or checkout.
Connections let the chat take it.

Your store, your content, and your team, connected to the same conversation.

◍CRAWL
Any website
answers from your pages
APP
Shopify
catalog, cart, orders
WooPLUGIN
WooCommerce
catalog, cart, orders
PLUGIN
WordPress
posts and pages
HANDOFF
Slack
leads + escalations
ZHANDOFF
Zendesk
tickets from chats
NKNOWLEDGE
Notion
pages the agent can cite
↗EVENTS
Custom webhook
signed events to any URL
</>NATIVE
Embed widget
one script tag, loads async
{ }API
REST API
per-agent tokens
HANDOFF
Telegram
live handoff
MCP
Your own tools
any MCP server
Getting started

Add your site. Try it yourself.
Go live when you’re ready.

1

Add your website

Sign up with your email. No password, no card. Paste your site URL and indexing starts straight away; it usually takes a few minutes.

2

Add what the site doesn't say

Upload PDFs and documents, add text snippets for the things you only ever explain by email, and connect your Shopify or WooCommerce store so it can see products and orders.

3

Try it in your dashboard

The real widget runs on the Test your chat page in your dashboard, which only you can see. Ask what customers actually ask. Try vague and awkward ones, and an exception: an expired discount, a return outside the window, “can I talk to a person?”

4

Set the boundaries

Tell it how your business sounds, what it must refuse or hand off, and the one sentence to use when nobody can reply right away. Only promise what you keep.

5

Connect your team

Choose where handoffs land (Slack, Telegram, email, or Zendesk) so a conversation that needs a person reaches the right one.

6

Put it on your site

On Shopify, turn on the Agentmatica Chat app embed in your theme. Anywhere else, paste one snippet before the closing body tag. You can also share a hosted chat link. Nothing is in front of customers until you do this.

7

Review what customers asked

Read the conversations, check the leads, and use Insights to see which questions keep coming back and which replies needed you. Ask:

  • Did it reduce work?
  • Did customers get useful answers?
  • Did your team have to correct it?
  • Did the handoff work?
  • Is the information behind the answers still current?
Pricing

Start free. Upgrade when you need more.

Everything above is in the software. No card to start, no per-seat pricing. Upgrade when you need more agents, pages, or replies.

Free

$0free*

One agent for one store, with no time limit.

Get started
Replies / mo100
Agents1
Pages100
If you run outUpgradevisitors see a contact form
✓1 agent
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓72-hour conversation retention

Starter

$29/mo

For a store putting its first agent live.

Upgrade
Replies / mo1,000
Agents3
Pages5,000
If you run out+$5 per 100 moreonly if you switch it on · max +$29
✓3 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓30-day conversation retention

Growth

Popular
$79/mo

For stores with more traffic, a bigger catalog, or more than one site.

Upgrade
Replies / mo3,000
Agents10
Pages25,000
If you run out+$5 per 100 moreonly if you switch it on · max +$79
✓10 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓60-day hot transcripts + 1-year archived history

Scale

$199/mo

For high-traffic stores and brands running several storefronts.

Upgrade
Replies / mo10,000
AgentsUnlim.
Pages100,000
If you run out+$5 per 100 moreonly if you switch it on · max +$199
✓Unlimited agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓90-day hot transcripts + 2-year archived history

* Free includes the full product today. We may later move some features or limits to paid plans. If we do, we’ll describe the terms and pricing clearly before you’re charged anything.

Before you start

What you need to know.

Something else? Ask a human.

It recommends products from your catalog, can show a complementary suggestion on product pages if you turn that on, and mentions your free-shipping line when you put it in Sales notes. Whether order value goes up depends on your catalog and your pairings, so watch items per order for a few weeks and read the conversations where it suggested something. We don't quote a lift figure.

Start free

Turn the questions shoppers
ask into orders.

Add your store, ask it what your shoppers ask, and watch it answer from your pages, show the right products and build the cart. Put it on your site when you’re ready. Nothing goes live until then.

Start free · Try it before it goes live · No credit card