Agentmatica
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The sales and support agent for DTC stores

Turn the questions shoppers ask into orders.

Most people who ask your store a question are deciding whether to buy. Agentmatica answers them from your pages and catalog, recommends the product that fits, suggests what goes with it, and builds the cart on Shopify and WooCommerce.

The same agent handles shipping, returns, and order questions. When a conversation needs your judgment, check what was said, guide it privately, or take over yourself.

Start freeSee a real conversation

Free to start · No credit card · Try it before it goes on your site

stillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Yes — we ship to Ireland. Orders are roasted to order and dispatched within 2 working days, then delivery takes 3–5 working days. Shipping is €6.50, or free on orders over €45. See Shipping & delivery.
Ask anything…↑
Sound familiar?

The shopper had one question.
Nobody was there to answer it.

A shopper is on your product page late at night, choosing between two sizes.

They have one question. Which one runs small? Will it arrive by Friday? What do people usually get with it?

Nobody is there to ask, so they guess, open another tab, or leave.

The ones who email you get an answer tomorrow, when some of them have already bought elsewhere.

And the questions that do reach you land in your inbox, so you stop your own work to answer them again.

You need someone on the shop floor who knows the catalog, answers the question, and suggests what goes with it.

And you need to know that handing over those conversations doesn’t mean handing over your standards.

What it does for your store

One agent. It sells, it supports, it reports back.

Connect your site and store once. The same agent helps shoppers choose and fills the cart, covers routine support, and shows you what customers keep asking. Which one matters most to you right now?

Sales Assistance

You need shoppers with a question to leave with an order.

Most product questions come from someone deciding whether to buy. You want them answered while the shopper is still on the page, with the right product and whatever goes with it.

“Help shoppers pick the right thing, and add what goes with it, without me sitting in every conversation.”
Start by checking
On the Test your chat page, ask the pre-purchase question you hear most, then ask what goes with it. Check that the reply names real products from your catalog and offers to add them.
Success signal
Shoppers who chat add more to the cart, and you aren't the one doing the selling.
Explore sales assistance
Support Coverage

You need fewer routine questions reaching your team.

You want customers to get help with products, shipping, returns, policies, and common questions without waiting for you to become available.

“Help my customers get routine answers without making me personally answer every question.”
Start by checking
On the Test your chat page, ask the question your team answers most often and check the reply against the page it links to.
Success signal
Your total handling time falls.
Explore support coverage
Customer Insights

You need to understand what customers keep getting stuck on.

You want to know which questions keep appearing, which answers aren't helping, which information is missing, and what you should fix first.

“Show me where customers are getting stuck so I can fix the problem instead of guessing.”
Start by checking
After a week of real conversations, open Insights (or the transcripts on Free), find the question that keeps coming back, and fix the page behind it.
Success signal
The same confusion appears less often.
Explore customer insights

You don’t switch these on one at a time. Connect your site once and the same agent does all three. Watch sales first if you want more from the traffic you already have.

A real conversation

Watch one conversation go from a question to a problem to a bigger order.

A routine question is easy. What matters is what happens when the answer isn’t available, the situation falls outside your policy, or you decide a person should step in, and whether the agent can still close the sale afterwards. Watch the full path.

What the customer seesstillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Ask anything…↑
What you seeagentmatica.com/dashboard
Live monitor · Stillhouse RoastersAgent answering

A visitor asks something your site already answers.

§Source:/pages/shipping
Customer is thinking: “Can someone just tell me what I need to know?”

This is a scripted illustration, not a recording. Stillhouse Roasters is a made-up store, and the widget and dashboard here are simplified. What it shows is real: answers from your pages link to the page they came from, the agent says so when your site doesn’t cover something, you can coach it privately, take over a chat, hand it back, and let it suggest a bigger order from your own rules. Add your own site to see it on your content.

Three jobs, one conversation system

Same setup.
Three ways it pays you back.

These are not three products or three modes to switch on. Once your site is connected the agent does all three. Read the one that matters most to you.

Control

Hand over the routine work.
Keep your judgment.

You’re still responsible for the experience customers have with your business. These are the ways you stay involved without personally writing every reply.

01

Check the answer

Answers drawn from your crawled pages link to the page they came from. Open any transcript and see what the agent used.

Knowledge base
Yes — we ship to Ireland. Delivery takes 3–5 working days.
§Source:/pages/shipping
02

Set expectations

Give the agent standing instructions for how your business handles common situations — tone, policies, what it must not discuss, when to hand off.

Persona & tone
Playbook · boundaries
Returns within 30 days, unopened. Never promise a refund — hand refund requests to the team. Don’t discuss wholesale pricing.
03

Guide the conversation

Add a private directive when the agent needs help with a particular situation. The visitor keeps talking to the agent and never sees the coaching.

Live chats & whispers
Directive · privateActive
Approve a free replacement for #4821, no return needed.
Visitor never sees the coaching
04

Take over

When a person is the right answer, step into the conversation yourself. The agent pauses while you type.

Live chats & whispers
Live · agent paused
Visitor: “Can I talk to a person?”
You are typing…
05

Return control

When the exception is handled, hand the routine work back. The agent resumes with the full conversation in front of it.

Escalation & leads
HandoffAgent resumed
It is — the decaf is roasted for both espresso and filter.
Routine work back on autopilot
Connected workflows

Your customers need progress.
Not another place to repeat their question.

Sometimes an answer is enough. Sometimes the next step is finding a product, checking an order, moving toward checkout, leaving contact details, or reaching a person. Connections make that step happen inside the conversation.

◍CRAWL
Any website
crawl + embed any URL
BUILT-IN
Shopify
Storefront MCP
MCP
WordPress
plugin or mcp-adapter
WooMCP
WooCommerce
store + orders
NATIVE
Slack
leads + escalations
{ }NATIVE
REST API
Per-agent tokens
◆BYO
Any MCP server
new tools at chat time
</>NATIVE
Embed widget
~6 KB · one tag
Getting started

Add your site. Try it yourself.
Go live when you’re ready.

1

Add your website

Sign up with your email — no password, no card. Paste your site URL and indexing starts straight away; it usually takes a few minutes.

2

Add what the site doesn't say

Upload PDFs and documents, add text snippets for the things you only ever explain by email, and connect your Shopify or WooCommerce store so it can see products and orders.

3

Try it in your dashboard

The real widget runs on the Test your chat page in your dashboard, which only you can see. Ask what customers actually ask. Try vague questions. Try awkward ones. Try an exception — an expired discount, a return outside the window, “can I talk to a person?”

4

Set the boundaries

Tell it how your business sounds, what it must refuse or hand off, and the one sentence to use when nobody can reply right away. Only promise what you keep.

5

Connect your team

Choose where handoffs land — Slack, Telegram, email, or Zendesk — and make sure a conversation that needs a person reaches the right one.

6

Put it on your site

One snippet before the closing body tag — Shopify theme, WordPress, or any HTML. Or turn on a hosted chat link and share it. Nothing is in front of customers until you do this.

7

Review what customers asked

Read the conversations, check the leads, and use Insights to see which questions keep coming back and which replies needed you. Ask:

  • Did it reduce work?
  • Did customers get useful answers?
  • Did your team have to correct it?
  • Did the handoff work?
  • Is the information behind the answers still current?
Pricing

Start free. Upgrade when it earns it.

Everything above is in the software. No card to start, no per-seat pricing. Upgrade when you need more agents, pages, or replies.

Free

$0free*

Kick the tires. Solo founders and tiny teams.

Get started
Replies / mo100
Agents1
Pages100
If you run outUpgradevisitors see a contact form
✓1 agent
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓3-day conversation retention

Starter

$29/mo

Small teams shipping their first agent.

Upgrade
Replies / mo1,000
Agents3
Pages5,000
If you run out+$5 per 100 moreonly if you switch it on · max +$29
✓3 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓30-day conversation retention

Growth

Popular
$79/mo

Growing teams running automations across customer + internal workflows.

Upgrade
Replies / mo3,000
Agents10
Pages25,000
If you run out+$5 per 100 moreonly if you switch it on · max +$79
✓10 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓60-day hot transcripts + 1-year archived history

Scale

$199/mo

Established teams with high-volume support + ops workflows.

Upgrade
Replies / mo10,000
AgentsUnlim.
Pages100,000
If you run out+$5 per 100 moreonly if you switch it on · max +$199
✓Unlimited agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓90-day hot transcripts + 2-year archived history

* Free includes the full product today. We may later move some features or limits to paid plans. If we do, we’ll describe the terms and pricing clearly before you’re charged anything.

Before you start

What you need to know.

Something else? Ask a human.

It gives shoppers more chances to buy more. It recommends products from your catalog, can suggest one complementary item on product pages if you turn that on, and mentions your free-shipping line when you put it in Sales notes. Whether order value goes up depends on your catalog and your pairings, so watch items per order for a few weeks and read the conversations where it suggested something. We don't quote a lift figure.

Start free

You can care about your customers
without answering every question yourself.

Add your site, ask it what your customers ask, check the sources, and see what happens when a person needs to step in. Put it on your site when you’re ready. Nothing goes live until then.

Add to your site — freeGet help with your setup

Start free · Try it before it goes live · No credit card