AI website chat for owner-led ecommerce teams

You can step away without letting your customers down.

You have a business to run. You shouldn’t have to be available for every product question, delivery enquiry, or returns request.

Agentmatica answers routine website conversations from your site and connected store. When a conversation needs your judgment, check what was said, guide it privately, or take over yourself.

Free to start · No credit card · Try it before it goes on your site

stillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Yes — we ship to Ireland. Orders are roasted to order and dispatched within 2 working days, then delivery takes 3–5 working days. Shipping is €6.50, or free on orders over €45. See Shipping & delivery.
Ask anything…↑
Sound familiar?

You’ve answered that question before.
It still needs answering.

You’re trying to finish an order. Speak to a supplier. Update a product. Fix something that actually needs you.

Then another customer asks about shipping.

The answer is already on your website. But the question is in your inbox.

So you stop what you’re doing and answer it again.

Leave it until later and the customer waits. Answer everything immediately and your own work waits.

You need a way to keep customers moving without making yourself the answer to every question.

And you need to know that handing over the routine work doesn’t mean handing over your standards.

What it takes off your plate

One agent. Three jobs it does from day one.

Connect your site and store once. The same agent covers routine support, helps shoppers decide, and shows you what customers keep asking. Which one matters most to you right now?

Support Coverage

You need fewer routine questions reaching your team.

You want customers to get help with products, shipping, returns, policies, and common questions without waiting for you to become available.

“Help my customers get routine answers without making me personally answer every question.”
Start by checking
On the Test your chat page, ask the question your team answers most often and check the reply against the page it links to.
Success signal
Your total handling time falls.
Sales Assistance

You need interested customers to get help while they're still interested.

You want product and purchase questions answered before uncertainty becomes abandonment. And when someone needs more help, you want the context to follow with them.

“Help customers move toward a purchase without making me personally handle every sales conversation.”
Start by checking
On the Test your chat page, ask a common pre-purchase question and see whether the reply gives the customer a real next step, not just a description.
Success signal
More useful actions occur without increasing manual workload.
Customer Insights

You need to understand what customers keep getting stuck on.

You want to know which questions keep appearing, which answers aren't helping, which information is missing, and what you should fix first.

“Show me where customers are getting stuck so I can fix the problem instead of guessing.”
Start by checking
After a week of real conversations, open Insights (or the transcripts on Free), find the question that keeps coming back, and fix the page behind it.
Success signal
The same confusion appears less often.

You don’t switch these on one at a time. Connect your site once and the same agent does all three. Pay attention first to the one that costs you the most time.

A real conversation

You should see how it handles an exception before you trust it with your customers.

A routine question is easy. What matters is what happens when the answer isn’t available, the situation falls outside your policy, the customer needs your judgment, or you decide a person should step in. Watch the full path.

What the customer seesstillhouseroasters.com
Stillhouse Roasters
Do you ship to Ireland, and how long does it take?
Ask anything…↑
What you seeagentmatica.com/dashboard
Live monitor · Stillhouse RoastersAgent answering

A visitor asks something your site already answers.

§Source:/pages/shipping
Customer is thinking: “Can someone just tell me what I need to know?”

This is a scripted illustration, not a recording. Stillhouse Roasters is a made-up store, and the widget and dashboard here are simplified. What it shows is real: answers from your pages link to the page they came from, the agent says so when your site doesn’t cover something, you can coach it privately, take over a chat, and hand it back. Add your own site to see it on your content.

Three jobs, one conversation system

Same setup.
Three ways it pays you back.

These are not three products or three modes to switch on. Once your site is connected the agent does all three. Read the one that matters most to you.

Control

Hand over the routine work.
Keep your judgment.

You’re still responsible for the experience customers have with your business. These are the ways you stay involved without personally writing every reply.

01

Check the answer

Answers drawn from your crawled pages link to the page they came from. Open any transcript and see what the agent used.

Knowledge base
Yes — we ship to Ireland. Delivery takes 3–5 working days.
§Source:/pages/shipping
02

Set expectations

Give the agent standing instructions for how your business handles common situations — tone, policies, what it must not discuss, when to hand off.

Persona & tone
Playbook · boundaries
Returns within 30 days, unopened. Never promise a refund — hand refund requests to the team. Don’t discuss wholesale pricing.
03

Guide the conversation

Add a private directive when the agent needs help with a particular situation. The visitor keeps talking to the agent and never sees the coaching.

Live chats & whispers
Directive · privateActive
Approve a free replacement for #4821, no return needed.
Visitor never sees the coaching
04

Take over

When a person is the right answer, step into the conversation yourself. The agent pauses while you type.

Live chats & whispers
Live · agent paused
Visitor: “Can I talk to a person?”
You are typing…
05

Return control

When the exception is handled, hand the routine work back. The agent resumes with the full conversation in front of it.

Escalation & leads
HandoffAgent resumed
It is — the decaf is roasted for both espresso and filter.
Routine work back on autopilot
Connected workflows

Your customers need progress.
Not another place to repeat their question.

Sometimes an answer is enough. Sometimes the next step is finding a product, checking an order, moving toward checkout, leaving contact details, or reaching a person. Connections make that step happen inside the conversation.

◍CRAWL
Any website
crawl + embed any URL
BUILT-IN
Shopify
Storefront MCP
MCP
WordPress
plugin or mcp-adapter
WooMCP
WooCommerce
store + orders
NATIVE
Slack
leads + escalations
{ }NATIVE
REST API
Per-agent tokens
◆BYO
Any MCP server
new tools at chat time
</>NATIVE
Embed widget
~6 KB · one tag
Getting started

Add your site. Try it yourself.
Go live when you’re ready.

1

Add your website

Sign up with your email — no password, no card. Paste your site URL and indexing starts straight away; it usually takes a few minutes.

2

Add what the site doesn't say

Upload PDFs and documents, add text snippets for the things you only ever explain by email, and connect your Shopify or WooCommerce store so it can see products and orders.

3

Try it in your dashboard

The real widget runs on the Test your chat page in your dashboard, which only you can see. Ask what customers actually ask. Try vague questions. Try awkward ones. Try an exception — an expired discount, a return outside the window, “can I talk to a person?”

4

Set the boundaries

Tell it how your business sounds, what it must refuse or hand off, and the one sentence to use when nobody can reply right away. Only promise what you keep.

5

Connect your team

Choose where handoffs land — Slack, Telegram, email, or Zendesk — and make sure a conversation that needs a person reaches the right one.

6

Put it on your site

One snippet before the closing body tag — Shopify theme, WordPress, or any HTML. Or turn on a hosted chat link and share it. Nothing is in front of customers until you do this.

7

Review what customers asked

Read the conversations, check the leads, and use Insights to see which questions keep coming back and which replies needed you. Ask:

  • Did it reduce work?
  • Did customers get useful answers?
  • Did your team have to correct it?
  • Did the handoff work?
  • Is the information behind the answers still current?
Pricing

Start free. Upgrade when it earns it.

Everything above is in the software. No card to start, no per-seat pricing. Upgrade when you need more agents, pages, or replies.

Free

$0free*

Kick the tires. Solo founders and tiny teams.

Get started
Replies / mo100
Agents1
Pages100
If you run outUpgradevisitors see a contact form
✓1 agent
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓3-day conversation retention

Starter

$29/mo

Small teams shipping their first agent.

Upgrade
Replies / mo1,000
Agents3
Pages5,000
If you run out+$5 per 100 moreonly if you switch it on · max +$29
✓3 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓30-day conversation retention

Growth

Popular
$79/mo

Growing teams running automations across customer + internal workflows.

Upgrade
Replies / mo3,000
Agents10
Pages25,000
If you run out+$5 per 100 moreonly if you switch it on · max +$79
✓10 agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓60-day hot transcripts + 1-year archived history

Scale

$199/mo

Established teams with high-volume support + ops workflows.

Upgrade
Replies / mo10,000
AgentsUnlim.
Pages100,000
If you run out+$5 per 100 moreonly if you switch it on · max +$199
✓Unlimited agents
✓All product features included
✓Insights, API tokens, integrations & proactive sales
✓Persona, tone, guardrails & live handoffs
✓Lead capture, citations & CSV exports
✓Upload PDFs & documents
✓Improve answers from past chats
✓Web widget · Embed Anywhere
✓90-day hot transcripts + 2-year archived history

* Free includes the full product today. We may later move some features or limits to paid plans. If we do, we’ll describe the terms and pricing clearly before you’re charged anything.

Before you start

What you need to know.

Something else? Ask a human.

Yes. Ask it the questions that matter to your business in your dashboard before it goes on your site, check the supporting information, and review real conversations. Source references and human controls give you ways to inspect and manage the experience. They do not make mistakes impossible.

Start free

You can care about your customers
without answering every question yourself.

Add your site, ask it what your customers ask, check the sources, and see what happens when a person needs to step in. Put it on your site when you’re ready. Nothing goes live until then.

Start free · Try it before it goes live · No credit card