Run the workspace

Insights & analytics

Two places to look: workspace-wide Analytics and per-agent Insights.

Workspace Analytics

Dashboard sidebar → Analytics. A read-out of the whole workspace:

• Active agents, Pages indexed (against your training-pages quota).
• Conversations + messages total.
• Helpful rate — thumbs-up vs thumbs-down on agent replies.
• Escalation rate — conversations the agent handed off to a human.
• Cycle utilization — replies used this billing cycle.

Per-agent Insights

Open an agent → Insights (every plan). Same stats scoped to this agent for the last 30 days, plus:

• Top questions — visitors' most common questions, grouped by phrasing. Use this to spot doc-coverage gaps.
• Negative feedback callout — if anyone marked a reply unhelpful, you'll see it called out with a link to the conversations view.

AI revenue and AI orders

With your store connected, Insights adds two stats: AI revenue, gross revenue from orders attributed to Agentmatica, and AI orders, how many of them there were. An order counts when the agent showed the product (a card add, or the shopper later added that same product) or built the checkout. A visit that only loaded the widget does not count. Totals are hidden when the attributed orders span more than one currency.

The breakdown splits that revenue into sold from a suggestion, checkout built by the agent, and recommended then added on the store. A short funnel shows suggestions shown, clicked, added to cart, checkout, and orders. Figures recorded before this rule can include orders the agent did not influence.

Treat this as a pointer, not proof of what the chat caused. A shopper who saw a suggestion may well have bought anyway, so read the conversations behind the orders before drawing conclusions.

AI events in your analytics

When Send AI shopping events to your analytics is on (Chat appearance, default on), the widget pushes four custom events. They are not a second add_to_cart, so they do not double-count the event your theme already sends.

• ai_suggestion_shown
• ai_suggestion_click
• ai_add_to_cart
• ai_begin_checkout

In GA4, open Admin → Events, find ai_add_to_cart, and mark it as a key event. In Google Tag Manager, add a Custom Event trigger with the event name ai_add_to_cart if you want a tag of your own. The same events are available to a Shopify custom pixel as agentmatica:ai_add_to_cart (and the same prefix on the other three names). Params do not include email or message text.

Conversation transcripts

Open any agent → Conversations to see the full list. Click any row for the transcript view: user vs assistant bubbles, inline citation chips, feedback ratings, escalation / resolved status pills.

Lead exports

Open any agent → Leads. Newest 100 in the table. Export CSV in the top right gives you the full history — properly escaped, with a filename like agentmatica-leads-yourbot-2026-04-15.csv.